We’re in for a mighty big year in this space, as you might imagine. From the 100th installment of the Greatest Spectacle in Racing just around the corner to the new Red Bull Air Race in October and to other great events (pro tip: get your Angie’s List Grand Prix of Indianapolis tickets and camp at the top of the refurbished frontstretch upper deck), there will be no shortage of great topics to talk about.
With that in mind, we figured this would be a good time to make a new name for ourselves. Literally.
Welcome to #SpeedRead.
The name doesn’t need much explanation, as our goal here has always been to tell a quick, great story about something pertaining to the Indianapolis Motor Speedway. Maybe it’s a bit of track history (why exactly do we have a Pagoda?), a yarn about a legendary driver (Foyt vs. a lion: we’ll take A.J. plus the points), a look at our always-fascinating fans (we say a full-back tattoo of IMS should get you free admission for life), or just some cool classic images from our photo vault (five Borg-Warner Trophy winners together, that’s cool).
Staff writers and photographers have handled much of the storytelling, though we’ve had fun over the last couple years hosting media writers (NBC’s Dustin Long shared his childhood IMS autograph book) and even drivers (Ty Dillon shared how great it is to win here). And of course IMS historian Donald Davidson is a regular contributor and solver of great mysteries (such as why we don’t run, say, the Indianapolis 700).
All that goodness seemed worthy of a better name than “The Blog,” so we batted around some names and, in the end, borrowed one from a local media friend. Indianapolis Monthly magazine has used the “SpeedRead” title near the front of an issue from time to time for a quick interview or feature, and we politely asked to steal it. They agreed. (We added the hashtag because that’s what all the kids are doing these days.)
So thanks, IM – and thanks for those great old May covers where you mixed “500” coverage with “Best Restaurants.” Danny Sullivan will now show you to your table.