The Story Behind the ‘Stache: Jeff Gordon

Published On July 18, 2013 » 1548 Views» By Godwin Kelly » Blogs, Brickyard 400, Cup Series

The following is the one of four posts highlighting the top four contenders in our #SuperStache ‘Stache-Off. Be sure to visit the Super Stache website daily and vote for your favorite NASCAR ‘staches. A winner will be crowned during the 2013 Super Weekend.

On Sept. 18, 2012, USA Today issued this shocking online headline: “The ‘stache is no more.” Four-time Brickyard 400 winner Jeff Gordon had done the unimaginable — taken a sharp blade to the area between his nose and upper lip. The “Ghost of ‘Stache Past” had been destroyed with one stroke of cold, hard steel.

Three days later Gordon talked about shaving the ‘stache. “I did the mustache because somebody said, ‘Hey, bring back the mustache.’ I said, ‘Well, if we make the Chase, then I’ll bring it back.’ I just changed my mind. It wasn’t hard to take it off, I can promise you that.”

Jeff Gordon, ‘stache free, after winning the 1994 inaugural Brickyard 400.

‘Stache II, the sequel, was short-lived. But those with a long memory will remember that Gordon ventured from Pittsboro, Ind., into NASCAR territory with something that resembled a mustache to fit in with the good ol’ boys of stock-car racing. Hey, if it worked for NASCAR champions Dale Earnhardt and Richard Petty, Gordon was in. He has always looked for a competitive advantage.

You have to remember, Gordon was just a 19-year-old kid when he got a full-time Nationwide Series ride with car owner Bill Davis in 1991, and people that age are extremely impressionable. In Gordon’s mind, the most successful NASCAR drivers also had a layer of hair over their upper lips.

When he became a NASCAR Sprint Cup Series rookie in 1993, driving the No. 24 Chevy for Rick Hendrick, the ‘stache was still there until one day it just vanished. Gordon has a boyish face and at that time drove a car splashed in the colors of a rainbow. The ‘stache didn’t fit Gordon’s program and was dismissed — twice — to become part of NASCAR lore.


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