The Look of the 500: 1940s

Published On October 3, 2014 » 2431 Views» By Heather Lloyd » Blogs, IMS, IMS History, Indy 500, Photography, The Look of the 500

While The Great Depression couldn’t stop The Greatest Spectacle in Racing, the 1940s proved that even the greatest was not unstoppable.

Photo1

1940

While Europe was again at war, the Indianapolis 500 ran in 1940 and 1941. But later that year, on Dec. 7, Pearl Harbor thrust the U.S. into World War II and a national speed limit of 35 mph thrust the gates on the track closed from 1942-1945. When they reopened, they did so under the ownership of Terre Haute businessman Tony Hulman, who purchased the Speedway for $750,000 in 1945.

Photo2

1946 – Tony Hulman and the Borg-Warner Trophy

The track underwent a rapid renovation, which brought in modern amenities and much needed repairs before the gates opened to the largest crowd to date in May of 1946. Hulman also ushered in a new tradition when his friend, opera singer James Melton, sang “Back Home Again in Indiana” before the start of the race for the first time.

Photo3

1946 – James Melton

After the war, conservatism ruled the day and the feminism of ’20s and ’30s took a back seat to family life, the baby boom and a return to traditional roles, the changes of which were reflected in the styles of the day.

During the war, fashion had almost a utilitarian feel. Afterwards, with America’s emergence as a superpower, it was old Hollywood glamour displaying the confidence and hope of a nation. Tailored peplums were popular, as were wide-brimmed hats and statement jewels. Full skirts and waist-cinching jackets were coined “The New Look” by Harper’s magazine. And that look was on display everywhere, including the Indianapolis 500.

Photo4

1948 – Models in pit lane

Midi length skirts (so this season) were represented from the grandstands to the tailgates.

Photo5

1950

Photo6

1950

Even the ultra-casual shirtless fan (more common today) was represented in the infield lot back in 1949. It’s a look that’s better reserved (and easier to pull off) for the younger fan.

Photo7

1949 – Hal Robson

It’s hard to imagine coordinating an event like the Indy 500 without the convenience of modern technology. Landline phones weren’t attached to their users hands at all times, but they were attached to a very long cord.

Photo8

1950 – Clark Gable on the telephone during drivers meeting

The race was televised live for the first time in 1949. Channel 6 (WFBM) aired a documentary “The Crucible of Speed” followed by live coverage of the race. Even though few people owned televisions at the time, it was the first TV broadcast in the city of Indianapolis.

By 1950, the cars were smaller, sleeker, sexier and attracting the attention of Hollywood celebrities.

Photo9

1950 – Jack Benny

“The greatest” kept getting greater.

 

More in “The Look of the 500″ series: 1911-1920, 1920s, 1930s, 1940s, 1950s, 1960s, 1970s, 1980s , 1990s, 2000s, Today, The Best of The Look of the 500

Tags

About The Author

Heather Lloyd

Heather Lloyd is an Indy sports blogger who grew up in Minneapolis, graduated from the Newhouse School of Public Communications at Syracuse University, worked as a news anchor, then moved to Indianapolis where she became a professional fan. A die-hard Colts, Pacers, IndyCar, and Big Ten fan, when she’s not watching her teams, she’s either talking about them, writing about them, or tweeting about them. You can find her at TheBlueMare.com and follow her on twitter @TheBlueMare. Ms. Lloyd has been known to blow off barbecues, birthday parties, and baby showers to watch sports. And she isn’t sorry.
0 comments