Succumb to Fun at the Brickyard Beach Bash

Published On July 26, 2011 » 1759 Views» By admin » Blogs, Brickyard 400, Cup Series

I’m not going to feed you a cheesy pick up line about the ‘hottest party of the summer’ or try to seduce you with Playboy’s smokin’ red headed Playmate, AJ Alexander. I’m not going to entice you with a bikini and hot body contest hosted by Colt’s punter Pat McAfee. I’m not going to tempt you with Live Nation concert tickets, and I’m certainly not going to lure you in with a headlining performance by multi-platinum R&B, hip hop and reggae fusion recording artist Iyaz.

No, I would never do those things to you.

But if by chance one or all of those things were to pique your interest, I’d be happy to tell you more. Oh – I should go on? Okay, you win.

On Sunday, July 31, the Indianapolis Motor Speedway will host the second annual Brickyard Beach Bash at the Brickyard 400 sponsored by RadioNOW. Beginning at 10 am, party-goers can enjoy swimming pools, beer pong, volleyball, go-go dancers, and a dance party with DJ Indiana Jones and Gabby Love. Get your picture taken with May 2008 Playboy Playmate, AJ Alexander or join in the bikini and hot body contest hosted by Pat McAfee – each winner will receive $500!

Brickyard Beach Bash Poster

2010 Beach Bash

Live Nation will also be on-site giving away tickets to concerts including Kings of Leon, Incubus and the Identity Festival. Speaking of concerts, you won’t want to miss the live performance by Iyaz of his hit singles “Replay” and “Pretty Girls.” The party goes on until the checkered flag waves.

Sound good? Great.

All you need to do is be 18 or over and have any race day ticket for admission. What’s that? You want a VIP pass? Alright, lean in and read closely. Show up at one of the follow locations and find one of the IMS Street Team members. Tell them I sent you.

2010 Beach Bash

2010 Beach Bash

Wednesday, July 27: Champps (downtown) 10pm – 2am ; 350 W. Maryland St., Indianapolis, IN

Friday, July 29: Bartini’s 10pm – 2am ; 39 West Jackson Place, Indianapolis, IN

Saturday, July 30: Sensu 10pm – 2am ; 225 South Meridian Street, Indianapolis, Indiana

2011 Brickyard 400 tickets: Tickets are on sale for the 2011 Brickyard 400 on Sunday, July 31 at the Indianapolis Motor Speedway.

Race Day ticket prices start at just $30. Fans can buy tickets online at, by calling the IMS ticket office at (317) 492-6700, or (800) 822-INDY outside the Indianapolis area, or by visiting the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8 a.m.-5 p.m. (ET) Monday-Friday.


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I have VIP tickets to the Beach Bash that I won off the radio. What exactly does VIP mean when it comes to this party? Just curious!


Nate- when I have friends visit from out of town Bella Vitas northside is always a huge hit (patio bar on Geist). Also broadripple, mass ave, scottys downtown are always fun! Georgetown rd night before the race is fun too! Go to Dawsons in speedway.


Hi Leslie! After reading your post, I most certainly won't be seduced by IDEAS of Pat Macaffee or AJ Alexander; I want to be there! I came by Chammps' downtown tonight at a little after 10:45pm and everyone took off! My five friends from Philadelphia are coming in for the race (they've never been to Indiana before!) and I want to show them go good Hoosier time!!! I expected someone from the Beach Bash to be there from 10-2am but somehow missed out on the VIP status. Can you help my Philly friends and me out?!? Please?