Lemonade Day at IMS Gives Kids a Chance to Explore Entrepreneurship

Published On May 13, 2015 » 2022 Views» By Samantha Gray » IMS, Indy 500, Verizon IndyCar Series
Young entrepreneurs gather with their Verizon IndyCar Series driver partners on Opening Day of the Indianapolis Motor Speedway

Young entrepreneurs gather with their Verizon IndyCar Series driver partners on Opening Day of the Indianapolis Motor Speedway

A group of local young entrepreneurs have been paired with Verizon IndyCar Series drivers to raise funds for charity on Lemonade Day Greater Indianapolis, on Saturday, May 16 at the Indianapolis Motor Speedway.

The young business owners selected to operate the 10 lemonade stands will sell their individually prepared beverages to fans attending the first day of qualifications for the 2015 Indianapolis 500. Portions of the proceeds from each stand go to charities designated by the driver teamed with each stand. Among the charities benefitting from the day will be: the Julian Center (Juan Pablo Montoya), Susan G. Komen (Pippa Mann), Indianapolis Humane Society (Will Power, Simon Pagenaud) and Indy Family Foundation (Ed Carpenter).

The stand owners and drivers held an introductory session the morning of May 3, Opening Day at the Indianapolis Motor Speedway, to prepare for the big event.

Lemonade Day is an annual national initiative where every child involved is introduced to entrepreneurship through the real world experience of starting their own business – a lemonade stand.  By running their stand, these children learn the business and life skills needed to set a goal, make a plan and work the plan to achieve their dreams.

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Samantha Gray

I enjoy engaging and informative social content and providing our fans with a great online experience. As the Social Media Strategist for the Indianapolis Motor Speedway, I would love to hear your feedback on our digital presence. Leave comments and let us know how we're doing. Follow @IMS on Twitter and 'Like' Indianapolis Motor Speedway on Facebook.
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