The #Indy500orBust campaign for the 2013 Indianapolis 500 has been a tremendous success. It has generated hundreds of millions of impressions and people from all over the world have submitted their photos to our Instagram campaign. While searching through the photos, one fan began to stand out to us. Felipe Guerra was a fan traveling all the way from Chile to the Indy 500. He was documenting his trip on Instagram using his homemade #Indy500orBust sign. He was utilizing the campaign in the exact way we hoped fans would. Here is the story of Felipe’s journey.
Felipe, 31, and his father became fans of IndyCar when Eliseo Salazar began racing in the series. Salazar was a native Chilean. He raced in the Indianapolis 500 from 1995 – 2001; the only exception being 1998 when he did not qualify. His best finish was third in 2000 while racing for A.J. Foyt Enterprises.
Since then, Felipe has always been a fan of IndyCar and the Indianapolis 500. “I like the Latin American drivers,” said Felipe. He was rooting for Carlos Munoz on Sunday and was happy to see him finish in second place.
Felipe owns his own social media company in Santiago, Chile, but his 8,000 mile journey began with his father, Moises Guerra, in Los Andes, Chile. Moises, 75, and Felipe had never been to the Indianapolis 500 and they decided a year in advance that 2013 was their year to make the trip.
After stopping in New York to meet up with friends, Frank and Nick Cannizzaro, they were Indy bound! They made it to Indy on Saturday and attended the 500 Festival Parade. Then on Sunday they arrived at the Indianapolis Motor Speedway. “The Speedway is cool. All the people are very helpful,” said Felipe.
Felipe said he definitely plans to come back to the Indianapolis 500. He said he wants to return with more friends in 2016 for the 100th running of the race. “The race was perfect,” he said.
Felipe found out about the #Indy500orBust campaign through the IMS twitter feed and then continued to the #Indy500orBust website for more information. “My idea was to take pictures during the whole trip and the last one would be taken here,” he said. “This is mission complete.”