Build Your Own Brickyard Experience is an interactive fan website that allows you to learn more about Brickyard experiences, choose how you would build your own experience, and then share what your Brickyard 400 experience looks like with friends and family. 
This blog series follows Brickyard 400 fans and their experience and tips for attending a race at the Indianapolis Motor Speedway. Are you a fan of anything and everything happening at the Indianapolis Motor Speedway? Read on to find out Mike’s tips for attending the Brickyard 400:
Tell us about yourself, your family, your friends, are you from Indianapolis?
Born in Indy, grew up with the 500. Family of 3 children, Mitch, Mollie and her husband Phil Shults and granddaughter Raine and Mike, plus my better half Kim. Have “peddled paint” for 45 years, currently with IVC Industrial Coatings.
How long have you been attending the Brickyard 400 and do you attend any other events at the Indianapolis Motor Speedway?
I have attended every racing event at the IMS for the past 50 plus years. The family has been a part of this “party” for almost that long. We have attended every Brickyard Race.
Fans line up along Gasoline Alley at the 2010 Brickyard 400
What is your favorite part about coming out the Brickyard race?
My favorite part is the memories created within the family at each event, we have a great time with family and also the customers that I entertain as well, gathering before and after the race. for good camaraderie, food and drink and of course the “Race Pool”. The start of the race, Goose Bumps!!!!!!
What makes the Brickyard special and different from other NASCAR races?
What can I say, it’s Indy, the most famous race track in the world. I have attended others, here and abroad, but nothing compares.
What are your “insider” tips for someone attending the race for the first time?
Arrive early to enjoy the festivities and plan to stay late and not let the traffic frustrate you. Relax and enjoy!!!! Bring Water!!!!
Share your favorite Brickyard memory and race moment:
My favorite race moments so far are the first wins of Jeff Gordon and Tony Stewart. Local boy’s doin’ good!
Mike Mott poses with family and friends at the Indianapolis Motor Speedway
Ready to Build Your Own Brickyard Experience? Start by checking out what a Fan of the IMS might do to build their own Brickyard experience here.
Bringing out your family. Read more about what a family experience might look like here. Young Professional? Check out the first post in this series here!
Thanks for the tips, Mike! I’ll be coming to the race this July– my first time ever to see an event here. I have a seat in Stand E, Box 1.
[...] of everything IMS? Check out our post from last month here. Bringing out your family? Read more about what a family experience might look like here. Young [...]