The Indianapolis Motor Speedway has a vibrant, visible presence this week at the International Motorsports Industry Show (IMIS) in Indianapolis, one of the largest, most prestigious racing trade shows in the United States.
IMIS has strong Indiana ties. The show was founded by Indiana residents Chris Paulsen, owner of Indianapolis-based equipment manufacturer and supplier C&R Racing; Tom Weisenbach, executive director of the Indiana Motorsports Association (IMA); Jeff Stoops, president of Stoops Freightliner; and two-time NASCAR Sprint Cup Series champion Tony Stewart, also a two-time winner of the Brickyard 400.
This is a hardcore racing show with global appeal. It’s based in Indiana. It’s organized and run by Hoosiers. So it’s a perfect fit for IMS.
The large IMS display at the Indiana Convention Center in downtown Indianapolis included 10 classic Indianapolis 500 cars. IMS staff and the IMS Street Team promoted the popular Grounds Tour of IMS and the three Speedway events in 2011 — the Indianapolis 500 on May 29, the Brickyard 400 on July 31 and the Red Bull Indianapolis GP on Aug. 28 — by distributing collateral material and just good, old-fashioned handshakes, smiles and conversations all three days of the Dec. 1-3 show.
Another popular piece of collateral distributed by IMS was a poster of the 33 Indy 500-winning cars lined up earlier this fall on the main straightaway at the Speedway, also promoting the 100th Anniversary Indianapolis 500 in 2011. A few Indy 500 veterans stopped by to say hello, including Tyce Carlson and PJ Jones.
IMS was one of 579 racing companies that purchased 1,145 booths for the three-day, sold-out trade show. IMIS offers individuals and companies from all facets of the racing industry the chance to interact, share ideas and products, build relationships and attend seminars to improve motorsports business around the world.
For more photos of the IMS presence at IMIS, click here.